With his most recent release, “Hold Me Close,” a beguiling and delicate composition serving as his sophomore single on Insomniac Records, house music mainstay CID is reentering the picture.
A native of New York City, CID’s debut performance on the Insomniac imprint coincided with the start of the most recent summer season. “La La La” established itself as a rousing tech house heater with an infectious hook and slinky rhythm that became a mainstay in his sets at some of the most prestigious festivals and clubs in the world. As the dust is finally starting to settle around the certified showstopper, the seasoned stalwart is swinging back around with another surefire offering for the label.
Compared to its predecessor, “Hold Me Close” is a much more sensual affair, forgoing the pounding energy in favor of an amorous mood that effectively stimulates the carnal part of the brain. Lush and soft around the edges, the track’s infectious vocal hook lingers around a deep, moody groove fueled by pulsating low-end, shuffling drums, swelling pads, ricocheting vox effects, and a gratifying scratchy synth lead that refuses to let go once the track’s warm, affectionate embrace is locked into position.
CID is unable to shut itself off. The Grammy-winning producer has consistently released songs that have topped the charts, earning him the title of one of Beatport’s highest-earning artists. He has left his mark on a number of upbeat songs, including “Where I Want 2 Be,” “How We Do” with Joshwa, and his incessantly upbeat “Jumpin‘” collaboration with Westend. His ambitious work ethic has made him untouchable in the studio.
On the touring front, the label head for Night Service is equally motivated. With stops at EDC Las Vegas, Day Trip, Nocturnal Wonderland, and the Insomniac Records showcase during Miami Music Week, he has just completed a demanding run of headlining concerts across North America. He’s currently at the halfway point of his Winter and Fall schedule, with upcoming dates at Soundcheck in D.C next week, and Exchange LA in mid-December.
A nice diversion from CID’s reputation as a party-pleaser is “Hold Me Close.” It’s the type of house record that is effective both on the dancefloor as it is in the comfort of one’s own home, giving it the legs (and arms) to really go the distance.
The newest single from CID, “Hold Me Close,” is out now via Insomniac Records on all platforms.