Amsterdam Dance Event ADE PRO 2020 conference programme

Amsterdam Dance Event (ADE) reveals its full ADE Pro online conference programme, featuring companies like Bandcamp, Beatport, SoundCloud, many more.

ADE PRO 2020
ADE PRO 2020

Since the first lockdown, ADE (check our guide) has been exploring every avenue in order to create a meaningful ADE experience that respects the restrictions imposed by the Dutch government. This has resulted in a genuinely inspiring online conference, a new social business network, a free-to-access online experience, and even a series of physical seated shows taking place in Amsterdam, made possible by the local government as part of the latest Covid-19 regulations.

ADE’s yearly business conference is, as always, packed with workshops, keynotes and interviews, and covers the most relevant topics from both a business and interpersonal perspective. The 2020 edition takes place online from October 21st – 25th and tickets unlock all conference talks, as well as providing a one-year subscription to ADE’s newly launched social business networking platform.

While the industry attempts to adapt to a challenging new chapter in its long and rich history, ADE is convinced that this is the time to be optimistic, positive and constructive, without losing sight of the current realities. To this end, our conference program is dominated by emerging opportunities, solid, business-based reasons to be optimistic, strategies for coping with the psychology of a crisis, and constructive engagement with the challenges ahead. – Meindert Kennis and Jan-Willem van de Ven, ADE Co-Directors.

ADE Pro conference topics include; New Opportunities for Artists, Labels and the Live Industry, How Music Marketing Needs to Adapt in a Pandemic, The Technology Behind Triller, Activism and Music featuring Femi Kuti & Robert Hood, Sexual Misconduct and Gender Equality in the Music Industry, Music in Video Games and Synching and Sampling. The conference program will also look at modern piracy on the high seas with Pulitzer Prize winner Ian Urbina and his recently launched music project featuring Steve Rachmad and Vince Watson, as well as the astounding wave of musical creativity currently exploding across the African continent.

ADE 2019
ADE 2019 by

Below you can find some of the talks at ADE Pro 2020.

New Opportunities for Festivals

Wednesday, Oct 21st – Until very recently, the global live music festival industry was a multi-million dollar earner, based around a network of artists. Event planners, stage decorators, technicians, agents, bookers, graphic designers, and countless other talented and dedicated people, who now find themselves with too much free time. What can the music industry’s other sectors, the ones that relate to, and benefit from, that globe-straddling network, do to help protect the talent that will otherwise eventually disappear?

How Music Marketing Needs to Adapt in a Pandemic

Thursday, Oct 22nd – Jason Fulton, founder of people-centric insights and strategy agency This Memento with clients such as Nike, Converse, and Sonos, will be tackling the biggest issue of 2020 and beyond: how best to adapt to the post-pandemic business world. Fulton discusses key lessons for how the music industry can meaningfully address these turbulent times. “Business has to change. Not everyone will embrace that – but what if you did?”

The ADE 2020 Digital Pro Pass grants access to the entire ADE Pro conference program as well as a year-long subscription to its social media platform. It also includes a hefty discount for next year’s edition and is available here.

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