Circoloco’s DC-10, a well-known Ibiza venue, has chosen DICE as its exclusive ticketing partner. DICE is the world’s fastest-growing ticketing and discovery platform.
The multi-year deal, which will see the platform digitally ticket all events at Circoloco’s infamous club space DC-10 (Circoloco at CD-10 Ibiza NYD party tickets here), is DICE’s first major signing in Ibiza – and marks the platform’s continued success and expansion in the region. DICE has partnered with some of the country’s biggest and most prestigious music brands and venues, including the Primavera Sound Festival and the Sónar Festival, since arriving in Spain in 2019.
The 4,000-capacity dance space, which was originally a farmhouse and is famously located at the end of a runway at Ibiza Airport, has maintained its reputation as one of the most popular and hedonistic clubbing destinations on the Island since its inception in 1999. The success of DC-10’s infamous Monday session, Circoloco, cemented the group’s place in the dance music scene. Circoloco has since become a global music brand, adored by fans and the dance community alike, for its influence on modern-day club culture. They even launched a record label in collaboration with Rockstar Games. Circoloco and DC-10 are regarded as one of the Island’s most authentic underground clubs and have attracted some of the biggest names in electronic and dance music for over two decades.
DICE has changed how fans discover and attend events, as well as overhauled the ticketing experience, with a focus on improving the live experience and meeting fan needs. DICE’s arrival in Ibiza will change the way fans discover, purchase, and attend events on the island, thanks to its digital platform. DICE’s proprietary ‘Discover’ tool, which merges algorithms and music streaming data to recommend personalized events for each fan, means that for the first time, Circoloco and DC-10’s program of events will be promoted to an even wider audience of engaged music fans globally. Circoloco and DC-10 fans will also benefit from a more straightforward, faster, and intuitive experience, with upfront pricing, easy refunds on sold-out events, and a waitlist for popular events.
I was very impressed by the technology of DICE. The app offers a simple, seamless, and safe ticket buying experience for fans. A huge draw for us was DICE’s anti-scalping model which means tickets do not end up on the secondary ticketing market and allows us to protect fans from increased prices. – Antonio Carbonaro, Circoloco founder, and DC-10 partner
It’s rare to be able to say that you’re working with a partner that has made such a huge impact on club culture. Circoloco’s DC-10 is one of those special clubs. By choosing DICE, Circoloco’s DC-10 is putting their fans first – with a platform that offers the best ticket buying experience and will transform how people discover and attend events in Ibiza. – Russ Tannen, President DICE
Another draw for Circoloco and DC-10 was DICE’s digital platform and anti-scalping technology which provides fans with the most secure, transparent, and authentic ticketing experience. DICE provides fans with safe and secure tickets that are locked to their smartphones and cannot be resold, ensuring that they get in at a reasonable price. DICE continues to close deals with the major electronic music brand. Just some weeks ago, DICE acquired Boiler Room.
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