ID&T (Mysteryland, Awakenings) buy share in Apenkooi (DGTL)
DGTL Tel Aviv 2019 by Albert Lalamaiev
Dutch music event promoter ID&T, part of live entertainment platform Superstruct Entertainment, has signed a partnership agreement with Apenkooi Group. The strategic alliance will support Apenkooi‘s growth trajectory acceleration.
The Apenkooi journey began in 2004 with a neighborhood celebration at the “Club Monza” in Utrecht. Twenty years later, Apenkooi has developed into one of The Netherlands’ top promoters of electronic music, and its roster of events now includes renowned names like DGTL, STRAF WERK, Pleinvrees, Amsterdam Open Air, and The Gardens of Babylon. Apenkooi also organizes festivals internationally and promotes the elrow events in The Netherlands. The partnership with Superstruct and ID&T will open up new opportunities for the group in the fields of brand partnership activation and events sustainability, building on the success of DGTL – the world’s most sustainable dance festival. In addition to continuing to run its flagship events.
We are delighted to partner with Superstruct and ID&T. Joining a global platform of industry-leading, like-minded entrepreneurs will take Apenkooi to the next level and enable our company to seize the numerous growth opportunities within electronic music events brand partnerships and sustainability – Jasper Goossen CEO and co-founder of Apenkooi.
We are very happy and proud to welcome so many talented and passionate people to our family. Not only does Apenkooi have an amazing portfolio with brands such as DGTL, STRAF_WERK and Pleinvrees, we also have been partners already in several festivals such as Amsterdam Open Air, Valhalla and By the Creek for many years. In addition to the many popular festivals, their in-house brand partnership agency will also become part of the group. For the ID&T brand partnership team this is a very important step to further expand the partnership portfolio with commercial and qualitative propositions – Ritty van Straalen, CEO of the ID&T Group.
Global live entertainment platform Superstruct Entertainment owns and manages sizable music festivals and live events. International brands like Sziget, elrow, Parookaville, Wacken Open Air, Sónar, Mysteryland, Boardmasters, Zwarte Cross, Awakenings, and Defqon.1 Weekend Festival are represented in Superstruct’s portfolio.
As an event planner with a focus on electronic music, creativity, and sustainability, Apenkooi was established in 2004. The Amsterdam-based company’s ambition recently resulted in a global expansion. Apenkooi has been holding events since 2015 in many nations, including Spain, Israel, Brazil, and India. The Apenkooi Group includes brands such as DGTL, Straf_Werk, Pleinvrees, The Gardens of Babylon, Amsterdam Open Air, Valhalla, De Zon and By The Creek.
Regarding ID&T Group:
Since its establishment in 1992, ID&T has planned about 70 events. The ID&T Group includes the companies B2S, ID&T Events, Q-dance, Monumental (Awakenings), Air Events, Art of Dance, and VD Events and events such as Mysteryland, Amsterdam Open Air, Milkshake, Vunzige Deuntjes, Thunderdome, Defqon.1 Weekend Festival, Awakenings, Decibel Outdoor and Masters of Hardcore. Every year, more than a million people attend their events. Two of the biggest hard dance booking agencies in the world, Platinum Agency and Most Wanted DJ, are also part of the ID&T Group.