elrow returns to The Brooklyn Mirage in New York City this July 2021
#1 Global Experiential Event Brand Return to its NYC Home, The Brooklyn Mirage With The 10-Hour Festival Theme Psyrowdelic Trip
elrow The Brooklyn Mirage New York City 2019
After nearly two years away, elrow (check our recap of the ADE party), the world’s largest roaming immersive party brand, is thrilled to return to Brooklyn Mirage for Psyrowdelic Trip, a 10-hour musical, visual, and experiential extravaganza. elrow announces their initial DJ lineup, which includes leftfield collective Desert Hearts, who will take over Kings Hall on Saturday, July 24, from 6:30 p.m. to 5:00 a.m., for a stellar welcome back.
Psyrowdelic Trip is one of the first shows to return to Brooklyn Mirage following the pandemic, as well as one of the first festivals to take place in New York. Get into the groove, man, and go with the flow as the world’s best techno and house DJs spin the vinyl! Dennis Ferrer, Lee Reynolds, Todd Terry, Mikey Lion, Marbs, and Porky, as well as Chelina Manuhutu b2b Francisco Alliendes, Josh Butler b2b Bontan, and Will Clarke b2b Huxley, will be performing house classics, with many more to be announced.
The freewheeling spirit of the late 1960s inspired Psyrowdelic Trip. No expense will be spared in bringing the peace and love vibes of the era to life in true elrow fashion. Elrow will dress up as commune characters, hippies, alchemists, demonstrators, spaced-out trippers, and more. The venue will be transformed into a psychedelic playground with outrageous props and scenarios, encouraging guests to open their minds, share the love, and dance in unison until they drop. “Hug a tree, hug a flower, hug whatever and whoever,” elrow says, “as long as you spread a little bit of love and laughter.”
Its been a very long and challenging year and we are happy to say that we are finally back!!! We will dance, hug,smile and party together like never before…new york is our home and this show is the beginning of a crazy future ahead – Juan Arnau Jr, founder, and CEO
Two months ago we didn’t know if we’d be able to have elrow in North America before 2022 and today we are confirming our open-air festival. How lucky are we?! I feel so grateful and blessed that we will have an opportunity to dance together with the rest of elrow family in Brooklyn on July 24th at our favorite venue Avant Gardner – Michael Julian, Head of elrow North America
This party is all about expanding your mind and tripping out to peace, love, and happiness, as the theme suggests. elrow advises all you cool cats to get ready for New York’s wildest hippy commune to take over! Dress to the nines in your groovy threads patched jeans, halter tops, tie-dye, floral dresses, fringed vests, bellbottoms, and cutoffs, and get those summertime flowers in your hair.
Elrow’s strength stems from its reputation as one of the most sought-after experiential events in the world, with NPR dubbing it “the leading adult clubbing brand.” Elrow has steadily expanded its footprint in the United States, growing in notoriety and reputation, since its 2016 debut in NYC, which drew 800 attendees. It now draws over 5,000 people to each performance. The New York Times praised it, describing it as an “art and music extravaganza… a roaming celebration that is part Cirque du Soleil, part Alice In Wonderland.” elrow hosts the world’s most bizarre parties to attend!