No Art reveal immersive social distancing festival in Amsterdam

Amsterdam collective No Art reveal immersive art and music festival, No Art Hotel - the first under current social distancing guidelines at the A'Dam Tower

No Art social distancing festival Amsterdam A'Dam Tower
No Art social distancing festival Amsterdam A'Dam Tower

Amsterdam-based label, events series and collective No Art, headed by label bosses ANOTR, will host the first Dutch social-distancing festival in the current ‘1.5m society’ as they collaborate with A’DAM Toren and Sir Adam Hotel to present ‘No Art Hotel’ on 20th June – with part of the proceeds donated to Het Rode Kruis Amsterdam-Amstelland.

During the 24-hour festival, 120 guests will be surprised to various activities and experiences from within the arts across multiple locations within the city’s iconic A’DAM Tower and the hotel rooms of Sir Adam Hotel, with full guidelines of the RIVM taken into account at all times throughout the event.

Starting with an exclusive three-hour dinner and show divided between The Loft and A’DAM & co, consisting of a live art, live music and DJ sets, the following two hours will see guests divided into four groups of 30, with each experiencing the various areas and spaces in allocated shifts before returning to their own rooms where they will spend the rest of the festival – with a maximum of four people per hotel room.

Each individual room will be equipped with a professional sound system and Smart TV, connected not only to the audio live stream from The Loft (line-up TBA), but also to every other room in the hotel via Zoom – enabling guests to keep in touch with other attendees throughout the event. A moving bar will also pass through the hotel throughout to enable drinks to be ordered, whilst it is strictly forbidden to leave your room during the final section of the festival.

Given the expected interest, plus limited capacity to adhere to safety measures, No Art will operate a lottery system where guests are able to register their interest with up to three other individuals (groups of 4 max.), and a random draw will be announced on 3rd June to inform those who have been selected.

The pre-registration for No Art Hotel opens on 27th May 2020 at 17:00 (CET) via

No Art | Virtual @ A'DAM Toren