Since the beginning of the previous year, when it first opened its doors, Volumohas made it clear that it is an artist-focused store that adheres to a democratic philosophy with regard to up-and-coming musicians.
When put into effect, this indicates that Volumo has the potential to become a “blue ocean” for all of those young artists and labels that are having trouble breaking through to the public owing to the intense rivalry that is present on Beatport and Traxsource.
This is another step forward in our curated store concept. In the beginning, our team made the selection and recommendations manually. Now we have numerous professional DJs to help us with this. The more charts there are on the site, the more likely it is for a genuinely cool release to find its audience. – Volumo CEO Oleksandr Dzyubenko
There are a lot of artists like this, and all of them want to have distribution, in addition to reasonably priced promotional choices that are available immediately inside their existing storefronts.
According to IMS, there are approximately 10 million sound producers on the global electronic scene today who not only compose music but also wish to sell it. This information may come as a surprise to you, but it is backed up by research. And despite the fact that just one million of them make music as a job, this is still a very large amount.
Because of this, Volumo has a structure similar to that of a traditional online music store while also incorporating aspects of a social network. And in addition to options such as following your favorite artists or labels or having the power to alter the price of a release yourself (which, by the way, is not possible on Beatport), Volumo has now put out its idea of the must-have DJ Charts option. This option allows users to browse charts based on genre, artist, and more.
Some people ask how the concept of a curated store combines with Volumo’s accessibility for young artists. It’s simple. Unlike the larger stores, we can afford to be flexible and focus not only on the number of sales of a particular artist, as this is a false marker. An artist who has millions of sales does not always go on to make cool releases. And even more so, you can lose sight of true gems if you don’t pay attention to those with modest figures. Everyone had to take off and make their breakthrough first track once. – Denys Borysov, one of Volumo’s founders
Simply registering on the website, compiling a list of your preferred albums, publishing the list, and then disseminating the link to the chart via social media or within the physical store is all that is required to generate your very own chart.
The use of algorithms (which are, of course, essential in the modern world), and the inclusion of DJ Charts.
We are now ready to give feedback to everyone. Getting onto Volumo and receiving quick feedback and customer service is more accessible than in Beatport, Juno, or Traxsource. It is our advantage. But we are well aware that this is only half the battle. Next, you need to promote your music inside the store. And here, only the best will take the spotlight thanks to our curatorial work, algorithms (of course, everything relies on those nowadays), and now, thanks to DJ Charts. – Anton Severynenko, co-founder of Volumo