Two of the most important independent organizers of live events and venue experiences, TCE PRESENTS and BROADWICK LIVE, have now revealed the first big project of their new Transatlantic partnership. Brooklyn Storehouse is a new collaboration space that will open this month at the Brooklyn Navy Yard. It’s 104,000 square feet and will become a new cultural hub in Brooklyn.
The venue and its upcoming events
Brooklyn Storehouse will be a place for arts and culture in one of Brooklyn’s most famous and important industrial hubs from the past. The space will be constantly moved around and changed to create a wide range of settings. The fully customizable room will be used for many things, such as fashion shows, summits, brand activations, and immersive art exhibitions and complete set builds.
The room has already been the site of Ralph Lauren’s world’s biggest fashion show, and now it will be open to new and exciting shows that mix art, music, and culture. Top DJs and live bands from around the world will play at Brooklyn Storehouse. Upcoming shows will feature well-known artists like Justice, Charlotte de Witte, and Eric Prydz. In the next few weeks, more shows will be revealed.
Brooklyn Storehouse: the history
The striking look of the Brooklyn Storehouse’s original raw concrete floors, exposed brick, and huge metalwork will help to keep the building’s rich industrial history alive. After World Wars I and II, a lot of ships were built at the Navy Yard. Building 293’s huge iron struts show some of that past, and the space’s beautiful waterfront location and views of the famous New York City skyline make it a part of Brooklyn’s culture.
As a native New Yorker, born in the boroughs, creating something at this scale in this location, that will bring jobs and world class culture into the heart of Brooklyn, is a once in a lifetime opportunity. As independents, Broadwick and TCE have shared a similar approach in looking to create incredible experiences in iconic locations, and I believe our partnership will develop spaces that set a new standard across Pan America. – Rob Toma, founder TCE Presents
We are committed to repurposing industrial spaces in an unexpected way that honors their past and creates lasting value for local areas and communities. The Brooklyn Navy Yard has a history that dates back to 1801, and we couldn’t be prouder to contribute to its legacy, working in partnership with The Brooklyn Navy Yard Development Corporation to generate jobs and economic impact for the city. Brooklyn Storehouse is an impressive hybrid home for culture. The top goal of our development is that it becomes a global institution and urban landmark. We strive to provide visitors with a broad range of experiences and content that will stick with them on an emotional level. – Luke Huxham, Director – Development & Place at Broadwick Group
The Brooklyn Navy Yard is pleased to partner with Broadwick and TCE to bring a new cultural events space in the heart of Brooklyn that will host a range of events from live music and art exhibitions to fashion shows and corporate events. We’re excited to have this new entertainment venue online at the Yard in a manner that will add to our reputation as a unique public asset that is centered on growing industry, creating jobs and generating citywide economic impact. – Lindsay Greene, Brooklyn Navy Yard Development Corporation President and CEO
Broadwick and TCE Presents both want to create places that combine industrial history with creative innovation to create moments and experiences that people will never forget. Today, Brooklyn Storehouse is the first project of a partnership that aims to create the most exciting cultural places and entertainment brands in the world, while also honoring the heritage of the past and fostering diversity and acceptance.
Broadwick Live: between Printworks, DRUMSHEDS, Depot Mayfield, and more
Since it opened in 2010, Broadwick has been a major force in the development of “live experiences” in the UK. Their places and projects are known for providing events with experiences that can’t be found anywhere else. Broadwick is a leader in electronic music, the arts, and space management.
They have bought more than 30 venues and entertainment spaces and sell more than 1 million tickets a year. They have also created some of the most inspiring cultural brands in the world, such as Printworks London, DRUMSHEDS, Depot Mayfield, Magazine, Field Day, and more.
Besides music-based events, Broadwick’s lively spaces host a lot of other powerful things, like fashion shows, business events, filming, celebrations, and immersive art exhibitions.
TCE Presents and New York
In the past ten years, TCE Presents has changed New York’s nightlife by putting on the first big events in and outside of the city at new venues. These events are put on by a portfolio of event brands, with Teksupport, which focuses on house and techno music, at the head of the pack. TCE Presents puts on more than 150 shows a year, such as fashion shows, business events, and the US versions of well-known international brands like CircoLoco and Time Warp.
Rockstar Games, a world leader in interactive entertainment, also backs Broadwick and TCE Presents. They are strategic investment partners in Broadwick and work with TCE Presents on a number of events and the Circoloco Records music label.
