Prime Social Group and Pollen are proud to announce their partnership & lineup for their debut Breakaway Beach concept, an immersive event merging destination travel and world-class music in Cancun Mexico, June 3-6 2021.
For four days and nights, Breakaway Beach will take over the beaches, hotels, and clubs of Cancun for an all-inclusive, intimate escape. Attendees will be treated to the multi-genre curation that makes Breakaway one of North America’s most celebrated festival brands, aligned with Pollen’s legacy for crafting seamless travel experiences for the adventure inclined.
The musical lineup for the debut event features an industry-leading mix of live performances and DJ sets. Electronic icons Louis The Child, Rezz, and Blackbear bring a strong mix of headlining talent to the bill. Programming continues with modern house music stars like Walker & Royce, Dombresky, and Side Piece plus performances from super-producers Kasbo, Frank Walker, and Phantoms.
The Breakaway Beach experience extends far beyond the music, taking advantage of the natural beauty and endless activities that Cancun has to offer. Travelers may find themselves playing beach volleyball and tug o’ war with their favorite artists, swimming in the crystal clear Caribbean Sea, or enjoying a range of all-inclusive culinary options. When the mood strikes to dance all day and night, attendees will be left with no lack of options with boat parties and poolside sets programmed throughout the week. For main faire Breakaway will take over Cancun’s iconic club The City and the Oasis Beach with headliner talent each night.
We’re excited to partner with Pollen in launching Breakaway Experiences — these experiences are exclusive to Pollen. You can’t find them anywhere else.
We started the PSG festival department with Spring Break in Puerto Vallarta, Mexico featuring acts like Avicii, Tiesto, Steve Aoki, & more – so couldn’t be happier getting back to our roots with Breakaway Beach. Expect the same amazing production, artist talent, & experience you’re used to from Prime Social, Breakaway, & Pollen – only this time at an all-inclusive resort in Mexico! – Adam Lynn from PSG on their partnership with Pollen
All Breakaway Beach packages welcome travelers to the iconic shores of Grand Oasis Cancun where luxury accommodations and Vegas-style attractions await. Surrounded by palm trees, lush gardens, and beautiful turquoise-blue waters, Grand Oasis will provide the perfect blend of relaxation and entertainment. The resort’s unsurpassed entertainment options are complemented by an elegant design that pays homage to Mexico’s Mayan heritage.
VIP passes will grant access to the newly renovated, Grand Oasis Pyramid which is home to bars, spas, gyms, pools, fine dining restaurants, clubs and beach clubs. VIP access will also include front of the line passes for all bars and events.
All packages include rooms, exclusive access to Breakaway events, immersive activities spread throughout the week plus food and drink for the full stay. Fans can secure their spot in paradise with a $25 deposit and monthly payments. Register for access at https://plln.io/BreakawayBeach.
Prime Social Group is one of North America’s premiere music event producers. The ‘Breakaway’ brand has quickly become one of the nation’s most talked-about festival outposts, producing successful events in four markets in 2019. It is one of the largest festival brands in America in the Gen Z & Millennial demos, hosted over 100k attendees in 2019, and had planned to expand to new markets in San Diego and Washington DC in 2020 before Covid hit.
Breakaway’s partnership with Pollen is sure to make a huge splash in the destination festival market.
