SoundCloud and Dubset announced a partnership to test and develop next-generation approaches to clearing remixes on SoundCloud. The partnership will help clear some of the 190 million tracks that exist on the mammoth streaming platform.
Utilizing Dubset’s technology, the companies will focus on enabling faster rights clearances, attribution and monetization for both content creators and rights holders. The partnership will kick off later this year with an invite-only beta program for individual remixes; the companies will work together to extend the program to include full DJ sets over time.
“Music culture is constantly evolving, and what’s next often can’t be found on mass streaming services. We are excited to partner with Dubset to continue developing ways to attribute rights for remixes and other innovative content on SoundCloud.” – Kerry Trainor, Chief Executive Officer, SoundCloud.
Stephen White, CEO Dubset Media Holdings, stated also that “Mixes and remixes […] consistently driving growth in plays of the original track as well.”
Dubset’s platform analyzes content from music creators identifying the use of original recordings within remixes, samples, and mixes; it assigns full rights to the original rights holders and claiming all revenues from the new content. Dubset currently performs its services for thousands of label and publishing rights holders (majors and indies); it claims new royalties for over 35 million pieces of original music.
This new system is a win-win for both copyright holders and content creators/DJs. Original content holders will be able to claim their materials and, at the same time, decide if and how split the revenue. In this way, not only the two products can coexist together but, revenues and coverage of the original content will be increased.
Below, you can find a small guide to how clear content with MixBank and Dubset.