This year, chart-topping hitmakers James Hype & Meduza will bring their Our House idea to the Amsterdam Dance Event (ADE), introducing a no-phone policy and a 3-hour back-to-back performance.
In an age where smartphones have become an extension of ourselves, and capturing every moment seems almost instinctual, two (actually four) electronic music giants are daring to challenge the norm.
British producer James Hype and his Italian counterpart Meduza have decided to break the mold by introducing a strict no-phone policy during their exclusive Our House ADE show. Their goal? To bring back the original party feeling, encouraging people to enjoy themselves with no distractions.
You can also read our thoughts about the use of smartphones on the dancefloor in our dedicated article.
James Hype and Meduza: Our House party
Our House, the brainchild of James Hype and Meduza, has taken Ibiza by storm this season, making its mark as a weekly event at the world’s No.1 club, Hï Ibiza.
The show concept quickly became an instant classic on the island, with Hï serving as the perfect training ground for even grander displays.
As the Amsterdam Dance Event (ADE) approaches, these two artists are gearing up for one of the most anticipated back-to-back sets of the week, a performance not to be missed.
No Phone Policy
The decision to implement a strict no phones policy stems directly from the artists themselves, who have witnessed countless dancefloors drowning in a sea of smartphones all night long.
This issue has been a topic of discussion among artists and partygoers worldwide. While underground venues like Berghain in Berlin have long prohibited the use of cameras, it’s relatively uncharted territory for artists of James Hype and Meduza’s stature.
Their aim is clear: reinvigorate the dancefloor and cultivate a unified atmosphere that benefits both the crowd and the artists on stage.
James Hype and Meduza expressed their thoughts on the matter, stating:
Amsterdam! We’ve been contemplating how to bring us all back to the core of what we do best, and we’ve come to a conclusion. We have decided to uphold a strict no phone policy at James Hype & Meduza present Our House during Amsterdam Dance Event. This means no phones on the dancefloor and no pictures or videos. Everything started with a passion for music and live events, and we want to bring us back to that principle. We intend for the dancefloor to become a place to enjoy music and meet new people without any outside distractions, allowing us to truly go back to our love for this industry. We hope we can count on your support in achieving this and now more than ever to bring the very best version of yourself. See you soon!
The decision to implement a no phone policy may seem radical to some, but it is a testament to the artists’ dedication to preserving the authenticity of the music and the live event experience.
It’s a bold move, and it’s one that is sure to leave a lasting impression on the ADE crowd, reminding us all of the power of being present in the moment.
