Amsterdam Dance Event welcomed half a million guests

Amsterdam Dance Event reflects on an outstanding edition and announces dates for ADE 2024.

ADE21 - Mar25 - Felix Meritis (Credit Tim Buiting)
ADE21 - Mar25 - Felix Meritis (Credit Tim Buiting)

The Amsterdam Dance Event (ADE) attracted a record-breaking 500,000 guests throughout the course of its five-day and night-long Festival and Conferences. ADE 2024 will take place from October 16 to October 20, 2024.

The 28th edition of the Amsterdam Dance Event has concluded, greeting 500,000 global guests and 650,000 sold tickets while showcasing 2,900+ artists at over 1,000 events and initiatives in over 200 sites across the city.

ADE has evolved into the most prominent and influential incubator of electronic music culture and talent. This year’s Festival and Arts & Culture programs featured a diverse and inclusive offering in terms of artist roster and audiences, concentrating on a diverse and inclusive offering in terms of artist roster and audiences. The inaugural event at the Rijksmuseum by upsammy, Metropole Orkest & Tinlicker, a one-off collaboration between KI/KI and Armin van Buuren, and Music Moves social impact events were also highlights.

Speedy J’s STOOR, Audio Obscura, and Martin Garrix‘ 18+ and All Ages events all returned to ADE, as were new collaborations like Andalusisch Orkest x Mary Lake and Het HEM x Horst.

ADE Pro Conference

In addition to the massive number of sold-out festival events, this year’s ADE Pro Conference expanded its programming to four days for the first time. The conference attracted global musicians and prominent companies to Felix Meritis to discuss the music industry’s strategies, prospects, and responsibilities.

Global industry executives and tech experts from Google, TuneCore, SEG, and others predicted the massive influence of AI, and platforms such as Spotify, TikTok, YouTube, and Beatport provided guests with true insider knowledge. A year-long development platform for innovative entrepreneurs was also launched by the new ADE entrepreneurs, and worldwide event organizers convened for a comprehensive conversation on the future of festivals.

Furthermore, the conference welcomed world-renowned musicians to perform on stage, including DJ icon Grandmaster Flash, The Blessed Madonna, Röyksopp, and Max Cooper, with the latter two also providing one-time live performances for all conference attendees.

The second edition of ADE Lab, the talent development event for young artists and professionals, was a major success, developing and supporting the future generation in electronic music. Over 2,000 young artists, producers, and aspiring professionals studied from world-class musicians such as Reinier Zonneveld, Mama Snake, Saoirse, Héctor Oaks, and A-Trak, collaborated on music with new friends, received comments on their work, and competed in demo drops.