3LAU Sells Record-Breaking ‘Ultraviolet’ Album NFTs for $11.6 Million

This is a record for overall sales for a single NFT drop/collection, as well as the highest price paid for a single NFT ($3.6M)


History has been made – Top blockchain influencer and renowned musician 3LAU (in partnership with Origin Protocol) has sold a record-breaking $11.6 Million in NFTs via an online auction from February 25-28. This is a record for overall sales for a single NFT drop/collection, as well as the highest price paid for a single NFT ($3.6M)


To commemorate the three-year anniversary of his acclaimed “Ultraviolet album,” the first album to be tokenized, 3LAU fans placed bids on 33 NFTs during the auction period. Winners will be able to redeem these for special edition pieces of vinyl, unreleased music, unique experiences, and bonus song NFTs. More details can be found on the event’s website.

I’m excited to help give power back to artists. This is the first step in a longer mission to connect artists directly to their fans, and allow artists to capture the value they create in the world – 3LAU says.

Justin Blau, aka 3LAU, is a world-renowned musician and producer, best known for his chart-topping hits and unique DJ style. Starting small at college fraternity parties, 3LAU quickly rose to fame, performing at sold-out shows around the world. Today, he has amassed over 1 billion music streams across Spotify, Soundcloud, YouTube, and other platforms. Over 300 million streams are from his Ultraviolet Album. Justin is a talented trader and early crypto adopter who consistently pushes the limits of what is acceptable in mainstream media. To date, he has sold over $12.7M in primary sales from his NFT drops across his 3LAU, and SSX3LAU releases. He’s been an open advocate for tokenizing music and building the investable layer of music on blockchain technology. CoinTelegraph recently named him as its 93rd most Notable Person in blockchain for 2021.

About Origin

Origin Protocol is a blockchain platform for building decentralized marketplaces that are more resilient and promote open and free commerce. Origin ensures lower fees by enabling buyers and sellers to securely meet and transact without any middlemen. It also offers better incentives by ensuring everyone can own a stake in the network by contributing to its growth. Moreover, it provides the opportunity for 2 billion unbanked people to access new markets globally. The platform offers the stakeable Origin Token (OGN) and Origin Dollar (OUSD), the first stablecoin to automatically accrue DeFi yields while held in user wallets.

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