The Circuit Group, a new venture founded by some of the world’s most respected artist managers to create revenue opportunities based on artists’ intellectual property, and worldwide dance music institution Defected Records announced a strategic alliance today.
Defected Records and The Circuit Group team up in a new partnership
The Circuit Group will provide Defected with expertise across their suite of services to help the label build its presence in North America, while Defected will support The Circuit Group as they expand their presence in the UK, Europe, and other territories around the world, according to the terms of the agreement.
They will collaborate to create new businesses based on artists’ intellectual property.
Defected Records is without a doubt one of the most respected label brands in the world. Working closely with the label head Wez Saunders and his team will be invaluable to us as we continue to establish our new vision across the music landscape. Circuit and Defected are creating a partnership that helps artists build longer lasting, higher impact, more profitable careers across their labels, publishing, events and brand ventures. We’re looking forward to supporting Defected’s further expansion into the North American market. – The Circuit Group co-founder and CEO Dean Wilson
The Circuit Group
The Circuit Group was formed earlier this month by the merger of two existing artist management agencies, Seven20 and AYITA, to build a new type of music enterprise. Circuit’s vision is to develop a new business model based on artists’ intellectual property, collaborating with artists and strategic partners to develop business verticals centered on recorded music, publishing, merchandise, brand partnerships, gaming, events, Web3 technologies, and cutting-edge music innovations. Dean and Jessica Wilson (Seven20), as well as Brett Fischer, David Gray, and Harvey Tadman (AYITA), are among the circuit’s principals.
My strategy for Defected is to build a model for the future of the music business, and we see that in what Dean and his team are doing too,. In combining our teams of world-class specialists, I hope to demonstrate how alliance at this level can ultimately mean longer, more profitable careers for our artists across the board. – Wez Saunders, CEO and Owner of Defected Records
Defected Records
Defected Records, founded in 1999 by Simon Dunmore and acquired in 2022 by Wez Saunders (CEO), has cemented its status as a cornerstone in the international house music community. Defected Records offers the height of house music perfection, boasting an incredible collection of chart-topping dance floor anthems from heavyweight artists such as Jamie Jones, John Summit, Hannah Wants, Masters at Work, CamelPhat, MK, Purple Disco Machine, Riva Starr, and more.
The Circuit Group and Defected Records
Defected will give Circuit services to assist them build their record labels, publishing company, branded events, and agency under the new arrangement. Circuit, in turn, will provide Defected with a range of services in North America, including event and technology expertise, IP monetization, brand building, and artist development consultation across Defected’s roster and esteemed labels, including D4 D4NCE, DFTD, Glitterbox, Big Love, Soulfuric, Nu Groove, Classic, 4 To The Floor, DVINE Sounds, Stay True Sounds, and The Remedy Project.
