RowsAttacks! invades New York City with elrow at Avant Gardner
elrow RowsAttacks! New York City
Following their sold-out 10-hour extravaganza in July 2021, which was one of the first large-scale events back in NYC, international party purveyor elrow has announced that it will be closing the year with its most popular sci-fi pop-culture-themed winter festival RowsAttacks! Elrow‘s year-ending bash will bring Ibiza to New York, with an interplanetary post-apocalyptic invasion taking over two stages at Avant Gardner in Brooklyn, NY on December 11 for a mothership’s worth of revelry. Elrow has also announced an exciting, otherworldly lineup, which includes Grammy Award-winner CID, Heidi, the curator of the Jackathon party, and Rendher from Barcelona. This is one of elrow’s strongest lineups in years, so it’ll be a memorable night for music fans from all corners of the galaxy.
Elrow introduces a new theme, elrow City, in addition to Kings Hall and the Great Hall, making this the first time elrow has two themes in one event. Andrea Oliva b2b Cloonee, Archie Hamilton, Bastian Bux, Chelina Manuhutu, Ilario Alicante, LP Giobbi, and Jeff Arita b2b Luna Mar are among the artists bringing intergalactic vibes to Avant Gardner’s two stages. CID, J. Worra, Martin Ikin, and Westend will perform at elrow city’s debut, which will be hosted by Repopulate Mars. Lee Foss and Detlef will play separate sets as well as a special b2b set at the end of the night. These elrow exclusives from Charles Meyer b2b Inphinity, Bastian Bux b2b Rendher, and Adam Braimin b2b Shalev are also going b2b.
We’re excited to have our first indoor festival in New York since pre-pandemic days! We’ll be making up our RowsAttacks tour as this has been the most requested theme by our American fans. Last but not least, this is my most favorite lineup ever in elrow North America. – Michael Julian, Head of elrow North America
Elrow’s otherworldly performers and cosmic acrobats will immerse audiences in an interplanetary experience while dressed as extraterrestrials, astronauts, monsters, Yoda, and other sci-fi beings, adding to the outer space spectacle. With news of UFO sightings and alien visitors from outer space, as well as William Shatner blasting off into space, elrow’s futuristic outer space theme is spot on. As the design team goes all out for this multisensory, interplanetary battle between Planet elrow and the evil Planet Sensible, expect larger-than-life props of UFOs, rockets, and more. DJs from the worlds of house and techno will be spinning out-of-this-world beats to keep the international elrow crowd moving. While Earth may be a post-apocalyptic wasteland, Planet Elrow is teeming with friendly aliens of all kinds looking for the galaxy’s best party.
Elrow’s strength stems from its reputation as one of the most sought-after experiential events in the world, with NPR dubbing it “the leading adult clubbing brand.” Elrow has steadily expanded its footprint in the United States, growing in notoriety and reputation, since its 2016 debut in NYC, which drew 800 attendees. As it enters its fifth year of residency in New York, it now draws crowds of over 5,000 people per show. The New York Times praised it as a “art and music extravaganza… a wandering celebration that is part Cirque du Soleil, part Alice in Wonderland.” With North American residencies in New York and Las Vegas, elrow hosts the world’s craziest parties right now.