Space Yacht sold 579 units, which is more than double the sales of any previous drops, and raked in a whopping total of $482,000 in sales. The “Iconography Collection Volume II” was Nifty Gateway’s top drop of the day, and the collection’s 1/1 auction piece sold for $12,600.
Industry pioneers in the movement towards the digital art realm, Space Yacht was the first music brand to join the Nifty Gateway platform last summer. Since then, Space Yacht has released multiple collections that have sold out in a matter of minutes.
We’re starting to see NFTs as a new form of story-telling and expression for our brand, – says Space Yacht co-founder and DJ LondonBrige. – Part of the fun of NFTs is the idea that you can string themes and storylines across multiple pieces or collections.
The “Iconography Collection Volume II” collection dove further into Space Yacht’s wonky world of crypto-memes, bringing back familiar characters including the Twerk Skeleton and Crypto-Smiley who were featured in previous NFT drops.
The Space Yacht Iconography collection expressed an evolution of core themes of Space Yacht inspired by the iconography of rave culture, including smilies, Space Yacht’s signature peak-of-the-party pizza runs, animated pills, twerking skeletons, and nihilistic prophecies like “WE ARE SO F☻CKED.” The iconography pays homage to a special Space Yacht tradition that takes place at every event when founders pass out free slices of pizza on the dance floor at 1 a.m.
All the animated works are done in-house by creatives who connected at the live events, and each NFT features original animations as well as original music composed by LondonBridge.
My goal is to write music to elevate the visual component and the overall experience of the artwork. As with all of our NFTs, the animation comes first and then I compose a track specifically for each NFT. We purposely don’t release the tracks on streaming platforms which makes the music itself highly rare and collectible.
Before the pandemic hit last year, Space Yacht had been throwing 150 shows around the world annually. When Covid-19 kneecapped the event industry, the international party brand transitioned into the digital realm by launching a record label and entering the crypto-art space. Last summer, they opened a door of creativity for their brand with their first NFT collection, at the time the fastest-selling NFT on Nifty Gateway with over 230 pieces sold in 2 minutes and 28 seconds. Some crypto collectors have already cashed in early on previous Space Yacht drops, reselling pieces on Nifty Gateway for up to 15 times the original price.
Their second collection, called Space Yacht Iconography Collection, hit the market just before Christmas 2020 and sold out in just 3 minutes — the highest-grossing Space Yacht campaign of all time. Since then, Space Yacht NFTs have appreciated at least five times their value since being released.