During the Amsterdam Dance Event, Heldeep Records will open a pop-up store on the Prinsengracht on 17 and 18 October. Heldeep Records, founded by Dutch DJ / producer Oliver Heldens, provides a full program with entertainment and experiences in the store.
DJs like Firebeatx, GAWP, Sander Kleinerberg, Riton, and Daddy’s Groove will deliver incredible live sets. In addition, visitors are given the opportunity to meet artists from the Heldeep roster, but also the opportunity to receive one-on-one feedback from the artists and the A&R team of the label about their own music. The pop-up store also presents the new Heldeep Records merchandise line with items that are exclusively unveiled in the store.
Prior to the sold-out label night, the pop-up store is organizing an intimate pre-party on Thursday, October 17 at 6:00 PM. The event is by invitation only, but interested people can get hold of a guest list place by sending an email.
The Dutch DJ Oliver Heldens founded the label to create a platform to bring new music from producers to the attention. Every week Heldeep artists are exhibited on Heldeep Radio. This is broadcast on 91 stations in 66 countries, with a reach of 70 million listeners per week.
The pop-up store is free to the public. In addition, the label will stream the event live. More information can be found on the Instagram account of Heldeep Records.
