Fred Again.., in collaboration with Kendrick Lamar, composed the music score for the CHANEL Spring-Summer 2024 Haute Couture Show, infusing it with cinematic melodies and UK garage influences.
Both high fashion and music have been close together for a long time, with each adding to the other to make unforgettable events. Fred Again.., the creative musician and producer, recently worked with CHANEL and Kendrick Lamar on the Spring-Summer 2024 Haute Couture Show. The result? A hypnotic orchestra of sounds that took the fashion show to a whole new level.
Fred Again.. posted about his excitement on Instagram, saying that Kendrick Lamar had asked him to help with the show’s music. In his post, he talked about how amazed he was that his work was included in such an important event.
The music score for the Spring-Summer 2024 Haute Couture Show was a smooth mix of cinematic melodies, delicate piano lines, soft plucked elements, and a bit of UK garage, which are all things that make Fred Again..’s style unique. The result was an interesting sound trip that went well with the elegance and precision of the clothes on the runway.
Even though it’s still not clear if Fred Again.. composed the whole score or just a part of it, his input had a big effect. His music gave the show more depth and feeling. His contribution made the stories better and added another layer of mystery to the collection.
Fred Again.. from 2 GRAMMYs to the fashion industry
Just yesterday night, Fred Again.. won the Grammy for Best Dance/Electronic Music Album for Actual Life 3 (January 1 – September 9 2022). His tune, Rumble together with Skrillex also won the Best Dance/Electronic Recording.
The CHANEL Spring-Summer 2024 Haute Couture collection was shown at the Grand Palais Éphémère in Paris. It was put together by Virginie Viard. Each piece had elements of grace, freedom, and accuracy that came from these styles.
Collaborations like the one between Fred Again.. and CHANEL show how powerful art can be in a world where creativity has no limits. When fashion and music come together in a way that works well, they create something truly amazing.
This is not the first time that electronic music has entered forcefully into the high fashion industry. In 2021, SebastiAn, a genial creative musician scored the entire Saint Laurent Men’s Spring Summer 2022 show. He is in charge of almost every Yves Saint Lauren show too.
As the high fashion and music worlds continue to mix, one can only imagine the magic that will happen in future projects.
