Legendary house music label, Defected Records will take over WMC Miami Mainstage Forum on the 17th of March for its own panel.
Surely one of the most educational, fun and revealing panels of the 2020 conference, 21 Years of Defected Records: How to Build a Brand That Lasts will see the most important names of the label.
As the name suggests, the panel will provide delegates with insight into the mechanics of brand building from renowned industry experts on the subject. The who’s who panel of business founders, legacy artists and visionaries will share their stories of success, best practices, and tips to provide delegates with the tools they need to create, develop and enhance their brands.
21 Years of Defected Records: How to Build a Brand That Lasts
Moderated by house music legend Roger Sanchez, delegates can expect an engaging and insightful panel that only comes from years of experience. This masterclass will cover many of the nuanced ways in which a brand is established; how to organically grow and maintain it, and the importance of keeping a watchful eye, and ear, on the future. The panel will discuss challenges brands may face and solutions that have worked for them when faced with similar scenarios. The business of a brand takes strategic planning, a great team, and a clear vision to execute it successfully and each panelist has implemented these provisos flawlessly.
Defected Records in short
The label has a long history of creating brands that make their mark on history, having incubated and grown some of the most iconic ones in dance music today. Glitterbox, the all-inclusive disco phenomenon that traverses countries, stereotypes, language, and culture to deliver magical experiences bound together by glitter, smiles and fierce grooves. Defected Croatia, now in its fifth year and one of the last independent festivals on the planet, has become the destination event for house music lovers. Defected London FSTVL, showcasing all branches of the label family plays host to 10,000 loyal house-heads in the heart of London each year. Then, there are the labels. Glitterbox, 4 To The Floor, DVINE Sounds, Classic Music Company and, of course, Defected, each bringing the absolute best of the best to bear on every release – a strategy that has cemented each one as the gold standard in their respective music genres, and helped define a whole generation of artists, lifestyle and songs.
Planned for Tuesday, March 17, 2020, 21 Years of Defected Records: How to Build a Brand That Lasts will take place at Faena Forum – Mainstage from 5 to 6 pm. Winter Music Conference badges are still available via this link.
If you need more info about the panel click here or check the flyer below.