With the tech-house slammer “La La La,” the internationally renowned producer CID gets ready for his eagerly anticipated label debut on Insomniac Records.
The New York native’s most recent creation, which arrives in the shadow of the summer solstice, rolls out the red carpet for the season’s endless late-night mischief. Lifting a vocal sample from one of the fast-selling singles of all time, “La La La” matches the infectious nature of its iconic hook with a buoyant, brain-burrowing groove.
The track is solid and undeniably upbeat, propelled by shuffling drums, crisp hats, subtle chirping textures, robust basslines, and just the right amount of cowbell flourishes. It follows a dancefloor-focused formula to its peak-time appeal. Without running the risk of outstaying its welcome, the playful vocal chops maintain a tenacious cadence. CID’s new single is positioned to become one of the most played dance records for the foreseeable future thanks to the chart-topping vocals and the feverish production bubbling beneath it.
Those with the foresight to stop by the stereoBLOOM stage, hosted by Insomniac Records, to catch CID’s performance at this year’s EDC Las Vegas were fortunate enough to hear “La La La” before it was officially released. It was, by all measures, a standout moment from his performance, and it will only become more of a crowd-stunner as he continues to trek across North American on a run of shows that includes stops at Nocturnal Wonderland, Academy LA, and Echostage in D.C.
Drumroll please… 🥁 Let's give a warm welcome to @CIDmusic for his debut #InsomniacRecs release "La La La" – OUT NOW! 🙌🗣
→ https://t.co/STZtaNmeZH pic.twitter.com/eEUJ0wg8RE
— Insomniac Records (@InsomniacRecs) June 24, 2022
By no means is CID’s electrifying presence restricted to the international stage; it can be found on both the club and festival circuits. Carlos Cid, a Grammy-winning producer, continues to have his name attached to classic songs like “Where I Want 2 Be,” “Carnaval de Paris,” and “Duro.” In addition to his stellar solo career, the NYC phenomenon has also had great success working with other like-minded musicians, as shown by his co-credits on songs like “R.E.A.L” with Dombresky, “How We Do” with Joshwa, and “Jumpin'” with Westend.
His unrivaled tech house sensibilities have led him to become one of the highest-grossing artists on Beatport, a bragging right that is inevitably carrying over to his own Night Service Only, the label he launched to provide a springboard for the next generation of tastemakers like himself. The imprint has welcomed a host of talented artists since it launched in 2019 including Black V Neck, Cloverdale, BYOR, Chapter & Verse, MUUS, Curtiba, and the list keeps growing.
“La La La” is yet another stunning illustration of CID’s ability to whip up anthems on demand, keeping him consistently at the forefront of house music.
The newest single from CID, “La La La,” is out now via Insomniac Records on all platforms.
