Axwell, Ingrosso & Alesso Team Up For Alcoholic Popsocle
Sebastian Ingrosso and Axwell might be best known for their collaborative efforts as members of the Swedish House Mafia and Axwell Λ Ingrosso, but now they’ve teamed up with fellow Swedish hit-maker Alesso to bring dance fans a cool new treat: alcoholic popsicles.
N1CE is a frozen cocktail containing five percent alcohol created by award-winning bartender Jimmy Dymott. The popsicles come in four flavors: daiquiri, piña colada, mojito, and margarita. The goal–a rather lofty one–is to soon reach 11 countries and make their popsicles “as popular as beer or cider–on the dancefloor and off.” Expect to see them a festival near you soon.
Their alcoholic popsicles are the flagship product for what is intended to be a new lifestyle brand founded by Sebastian Ingrosso and Chief Mixologist Jimmy Dymott, led by President and COO Mikael Drene and in partnership with DJs Axwell and Alesso. They sold 250,000 units in the first three months and have raised $65,133 from 13 investors.
“Thanks to everyone for their support and for following us this past year. This has been the wildest ride a business could ever be. We’ve really hit on something special with the taste, packaging, convenience and concept, and a brand name that goes the distance. We’ve cracked the code on how to bring mixed drinks to the public in a ready-to-serve frozen cocktail. This summer, we’re contracted into festivals that have over 2,5 million attendees, which is the push we need to go global with our brand. The overall market potential for this is huge, not just in festivals and in the music scene, but in hotels, restaurants, beach clubs, retailers, groceries, convenience stores –you name it and we’re going there.
We’re going to be into eleven countries by the end of the year, and more in the coming years after that. It’s all attainable, all in reach.
We’re inviting you to join us. Be an investor. Help us go global with N1CE Cocktails.”
-Sebastian Ingrosso, Jimmy Dymott, Mikael Drené (May 16, 2016)